Business for Lawyers exists for one reason: excellent lawyers keep running businesses nobody ever taught them to build. This is what twelve years inside those firms has actually shown to work.
Before that, I coached whoever came through the door — building companies, psychologists, any business owner who needed help. No niche, no specific client in mind.
Then I started coaching an accountant who wanted to help other professional service providers grow. A couple of months in, he told me accountants weren't for him. I asked who was. He said lawyers.
I'd already worked with a couple by then, so it made sense. Business for Lawyers launched a few months later.
Within a year, he had to step back for health reasons, and he asked if I'd take over the clients he'd been working with. I said yes. One of them, I'm still working with today — twelve years on.
I've since learned, the hard way, the same lesson I now spend most of my time teaching: a business that works with anyone rarely works as well for anyone as a business that's chosen exactly who it's for. It took an accountant's retirement to make that choice for me.
Here's why I've stayed twelve years. Lawyers hold one of the most important roles in any community — they're there when someone needs help solving a problem or seizing an opportunity, at some of the highest-stakes moments in a person's life or business. But most lawyers aren't business people, and it costs them. I've watched good ones toil for years, earning a solid living, carrying everything themselves, and then reach the end of it without a business worth what their effort deserved.
They didn't need to be better lawyers. They needed help seeing that the business underneath the law was there to work for them, not the other way around. Every day now, I work towards helping them do exactly that.
You aren't buying advice from the sidelines. You're buying an engineered escape from the founder bottleneck and the billable grind — a system installed into the practice, not a person telling you what you already half-know.
Advice given from the sidelines, then left with you to implement, alone, on top of everything else already on your plate.
A system installed into how the practice actually runs — weekly, structural, not dependent on you remembering to act on it.
Momentum quietly fades until the next call, because nothing is actually running in the background.
The rhythm keeps operating whether or not you had the energy that week — that's the entire point of building a system, not giving advice.
You. Your discipline, your memory, your ability to hold yourself accountable after the call ends.
The practice. A named focus, a weekly cadence, a standard the whole team is held to — not just the principal.
Positioning starts at home. Here's the honest version, for this practice.
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